Selling? Increase Your Home's “Screen Appeal”

With home showings going online during COVID-19, learn how to make your listing stand out on screen.

If you were counting on crowded open houses (or any open houses, for that matter) to sell your home, you’ve probably been rethinking your strategy. With many people staying home, online for-sale listings have taken on more importance than ever, and it all starts with increasing your home’s screen appeal.  

Stage your space

The first step in staging your home is aggressive decluttering. Put away all the kids’ and pets’ toys, store or recycle loose magazines and box up your picture frames and mementos for now. You don’t want to erase all the personality from your home, but you do want it to feel neutral so potential buyers can imagine themselves living there. Plus, the less random stuff on display, the more spacious your rooms will look. 

Next, consider the layout. You may love how your rooms are arranged, but your furniture placement might not maximize space on screen. Take some test photos to see if the current layout photographs well. If you’re planning on creating a recorded or live video tour, do a video chat walkthrough with a friend and see if you have a clear path between furniture pieces. You definitely want to avoid tripping over an ottoman while doing a live tour.

Finally, clean and dust every surface in sight, and replace all the lightbulbs so that rooms are as bright as they can be — even the most beautiful spaces won’t read well on camera if they’re too dark.

Consider virtual staging

If your current home is empty, you have a few options: 

• You can leave it empty. (But staged homes tend to sell faster.) 
• You can purchase furniture, if you’re able to have it safely delivered to your home. You just need a few key pieces to show the scale of a room — a couch, coffee table and rug establish a living room’s size, for instance. You can always resell or donate the pieces to charity later if you don’t want to keep them. 
• You could try virtual staging, which digitally adds furnishings to your space. It’s come a long way and can make a home look very attractive. There are many online services as well as DIY apps to choose from. 

Your home looks great — now share it

There are a few ways of showcasing your home online to generate more interest, even when having an agent or professional photographer doing the legwork is not an option or involves creative solutions.

For still photographs, see our comprehensive photography guide for home sellers. 

For guidance on creating recorded or live video walkthroughs, check out these tips. 

And finally, consider trying out the free Zillow 3D Home® app, an easy way to create a virtual tour on an iPhone and post it to Zillow, Trulia your social accounts and beyond.